Creativity

Creativity comes in all different forms. You could write lyrics, make music, write novels, etc. New media gives people the chance to share that creativity with others across the globe. It also challenges them to think of things that have never been done before in order to get a proper following. 

Take for example, Youtubers. They blog their everyday lives and post it for others to enjoy. Through the likes and comments they receive on their videos, Youtubers are able to measure how well that video did. They use the feedback that they get from their audience to see what kind of videos they should post next. If their video did really well they might continue to post videos similar to that, but if it did poorly, they might rethink their approach in new creative ways in order to keep their audience entertained. In a world where everyone is doing the same thing (working, going to school, etc.) Youtubers want to stand out. There are lots of people who want to make their lives on youtube their full time job and in order to do that they need to be interesting enough to gain a huge following. But as we have already seen, things change a lot so in order to keep their following they need to change with the times and find new ways of keeping their audience's attention which in turn fosters creativity. 

Youtube has also become the home of a lot of musicians and for those inspiring to become part of the music industry. Popular artist post their music on Youtube and other music sites to give their listeners the chance to hear and/or purchase their music from different platforms. But youtube isn't just about singing. There are lots of people involved in music that post videos about things such as, creating mashups of two or more songs. In the article 1+1+1=1 The new math of mashups by Sasha Frere-Jones it states that "In October of 2001, a d.j. named Roy Kerr, calling himself the Freelance Hellraiser, sent Temple-Morris a mashup called “A Stroke of Genius,” laying Christina Aguilera’s vocal from “Genie in a Bottle,” a lubricious pop song, over the music from the Strokes’ ”Hard to Explain,” a brittle, honking guitar song." Due to new media and technology, Roy Kerr was able to take something and transform it into something new. He gave these two songs a completely new feel to them by combining them with one another. It's almost like turning the ordinary into the extraordinary and that wouldn't have been possible without new media providing him with tools needed to expand his creativity and truly think outside of the box. 

People are even creating mash up videos of Disney characters "singing" along to songs like "Crank That (Soulja Boy)." In the article Disney Tolerates a Rap Parody of Its Critters. But Why? by Brooks Barnes, "Anthony Falzone, a copyright expert at Stanford, said, “media companies have been fairly tolerant of Internet mash-ups and parodies so far..."" Even though Disney is very strict when it comes to who uses their material and for what purpose, it seems as though they don't see mash up videos as a a violation of copyright. While people using new media have to be careful of copyright, they can explore new types of creative outlets and post them from others to see. People who use new media are always looking for new things to try. Just like in the case of creating mash up songs or creating a mash up of Disney characters in a video that make it look like they're singing along to the song. People want to post things that are not only creative but that are memorable in one way or another and because of that want, creativity grows.